Thank You for your asking.
 

Hallryu(The Korean Wave) is ‘Cheongchuleoram’(A Disciple Who Has surpassed his Teacher in something).
The Korean Wave raging fiercely by using Korean characteristic DNA as a foothold - industriousness- as the merit of Koreans, dynamic aspects, non-exclusiveness accepting all merits like a melting pot, and even up to the efforts to win firs place in everything, are surely exposed in the Korean Wave which has made its confirmation for the fact that the demerits of which people to feel ashamed are actually the merits of its people.
 
The most fundamentally needed buttress for a nation to increase its national strength is no other than culture, and it is self-evident that the greatest national asset is no other than a 'culture export', especially at a time like today when 'the National Brand Power' is instantly linked to national strength and economic richness.
 
Actually, the Korean Wave is having a positive influence on a variety of fields, such as international trade and politics, etc. and its profits stay at an enormous level. As the only alternative to the Hollywood culture which is currently taking the lead in international stream, the Korean Wave is rapidly rising. Indeed, it is rare to find a culture more dynamic, familiar, and bigger capacity than the Korean Wave.



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What is Hallryu?